The Four Fields of Philosophy Term Paper Example | Topics and Well Written Essays - 2000 words

The Four Fields of Philosophy - Term Paper Example These four branches are different from one another with regards to its concerns, but they nevertheless intersect at certain points. The reason for such is that all of philosophy, as mentioned above, aims towards one goal, i.e. truth. Therefore, regardless of what aspect of reality is focused on, philosophy remains wherever truth is sought after. The Philosophy of Mind: Identity of Minds â€Å"Of all the mysteries in the world, none is more puzzling than the mind† (Poundstone 222). This section aims to discuss a concept that has taken for granted, namely, the human mind. What is the identity of the human mind? What is the difference between our mental from non-mental phenomena? What is the difference between my mental states of believing it will rain from physical objects such as pencils and papers? Upon addressing the aforementioned problem, I shall focus on the behaviorist view of the mind, specifically, logical behaviorism. I shall argue that the claims of logical behavioris m are merely based on the assumption that the mental states cause certain corresponding bodily or behavioral states. However, if it is only based on an assumption, then its entire theory is unfounded, and thus invalid. Thus logical behaviorism will not suffice to provide an analysis of the identity of the mind. ... behavioral terms such as I will complete my assignments regularly, I am disposed to limp, and I will wear light clothes today when I leave the house. Herein, â€Å"the property of being in a certain mental state is identical with the property of being in a certain neurophysiological state† (Fodor 86). In other words, mental terms are characterized in terms of their corresponding manifested physical behaviors. Given that mental states are nothing but neurophysiological behavioral states, either the mental states that mental terms refer to do not exist or such mental states exist. For, in claiming that one’s mental states can be understood with reference to its corresponding behavioral state, then we no longer are talking about mental states per se, but behavioral states for that matter. For instance, I say â€Å"I think it’s going to rain† and before stepping out of the door, I bring with me an umbrella. Herein, the act or behavior of bringing an umbrella w ith me can be identified with my assertion that â€Å"I think it’s going to rain.† Thus, under this view, the simplest solution is sought. For, every non-objective mental state can be identified with an objective physical state, which in turn makes it verifiable. But will this tactic of reducing mental states to behavioral dispositions sufficient so as to account for the mind’s identity? I disagree. For, in order to claim that mental terms refer to behaviors is to assume that both mind and body are necessarily interconnected so as to produce a corresponding behavior for each mental term. Hence, logical behaviorism only makes sense, provided that both mind and body causally interact with each other. Moreover, it seems quite absurd to portray this view as a possible view of the mind for it leads to a kind of

The relationship between the people and their spiritualists Essay

The relationship between the people and their spiritualists - Essay Example The relationship between priests and the Church is based on mutual beliefs in the existence of God as the most superior deity and in the belief of a need to have a close relationship with God. Similarly, spiritualists and people in other religions such as ancient religions also spoke of the importance of maintaining a close and intimate relationship with the gods. In other modern religions such as Islam, sheiks serve as the spiritual advisers to the congregation and also advocate the essence of maintaining an intimate relationship with Allah through righteous deeds and faith in Him. The relationship between spiritualists and people is also marked by the latter’s religious duties towards the people. For instance, priests are afforded various duties and responsibilities such as interpreting religious ideologies and laws to the people and administration of ceremonial rights such as baptisms, blessings, and weddings. Priests’ relationships with people surpass the spectrum o f death as priests are also tasked with praying for the deceased at funerals. In other religions, as well as traditional religions, spiritualists officiate funeral ceremonies by praying for the souls of the deceased. In addition, priests and their congregations have a distinct relationship with regard to counseling and offering advice on matters of a religious and personal nature. Spiritualists and priests are notable as having accomplished wisdom that they use to provide counsel and advice to people and the Church respectively.

History of Modernist Art Movement

History of Modernist Art Movement During a defining moment in history, there can be an event that can arrive that can aim at a mechanism of change. In art history, this mechanism of change is the object of art or particular artists with the intention of marking the beginning of a new period of creative practice. The western world experienced a changing period of revolution in thought, technology, and society as the older ways collapsed and paved the way for modernism. At the head of social and cultural movement, influencing and reflecting these changes were Artists exploring elements of their craft and personal expression as never before. It is understood that modern artists are those who experimented with new ways of seeing, expressing new ideas and methods (Cianelli, 2009). As a result, there were many distinct styles that emerged, each arising from a different part of the changing world, and each reflecting the idea of Modernism in its own way. According to Justin Andrews (2009), modernism describes the style and theory of art that emerged from the late 1800s lasting into the mid-20th century. Modernism describes a series of reforming cultural movements in art and architecture, music, literature and the applied arts. During this time, there was a strand of thinking that began to assert that it was necessary to push aside previous norms entirely, instead of merely revising past knowledge because of current techniques. Many of the art and the writings intend to depict emotions and happenings at that particular time. Modernism proposes new forms of art since these are more appropriate to the present time. The people during this modernist time wanted to impact history and how issues were viewed then. The Modernist point of view argues that people should adapt to change and accept the views of the 20th century which is forever progressing. These groups that wanted to be heard formed what was called the avant- garde literary group. Avant-garde is the breaking away of something to begin the application of something new. Change and revolt, the very meaning of avant garde, became the measure of progress in Modern art. It provided a focus and a purpose for art (Parks, 1989, p.11). Consequently, a series of writers, thinkers, and artists made the break with traditional means of organizing literature, painting, and music. Modernism rooted in the idea that the traditional forms of art had become outdated, and that it was therefore essential to move it aside and embrace and accept change. Modernism rejected tradition and proposed a return to the fundamentals of art that allows artists to experiment with colour and form along with a freedom of expression. Modernism weakens all prior theories regarding the existence of objective reality and the use of reason as a suggestion to gain it. Modernisms extreme focal point on subjectivity led to a contemplative age in art, literature, philosophy, and systematic study. Modernism supports the reassessment of every piece of reality. Because art was constantly rejecting the past and replacing it with new and innovative ideas, standards for judging quality had no benchmark. Therefore, formalism became the measure of quality; a work was judged not for its relevance to external concerns, but based on aesthetic coherence within the work itself (Parks, 1989, p.11). Formalism in art is appreciated for the forms of its components such as the way it is made and the visual aspects. Formalism basically emphasizes elements such as color, line, shape and texture (Lotito, 2002). Modern artists started intentionally drawing viewers attention to the shape of a paintings support (canvas) and the properties of the paintings forms. Thus the paintings flatness became an integral component in the viewers experience of the artwork. According to Justin Wolf (2010), Clement Greenberg argues that the single most important element in Modern painting is its flatness. While Gre enberg focused on the depicted flatness, the artist balances forms of color and line to create a painterly value that appears utterly flat. Paintings are flat by the nature of the canvas. Since flatness was the only circumstance painting shared with no other art, Modernist painting adjusted itself to flatness as it did to nothing else. Modernism changed from the way the classical or traditional artists view nature, the environment, plus social norms and structures. Artists embraced their newfound freedom of expression, experimentation, and discrimination. According to Jade Wildy (2010), modernism saw more experimentation with colours, vibrant with warm colours that let artists concentrate on tone and structure of the artwork, as a result the structure of art changed significantly. Artists tried to break down the communitys view of art, analyzing theories of color and composition and frequently presenting these explorations on canvas. Artists tried to show the strengths of the human condition, uniting with unlimited human needs. Therefore, Modern Era artists increases the materials they use to create their pieces, resorting to approaches such as collage and even setting aside objects as art solely because of their being chosen by an artist. In addition, the artists increase the materials they make use of to compile their pieces, going to procedures such as collage and also adopting objects as art only because of being selected by an artist. There were many distinct styles that emerged and reflect the idea of Modernism. One of the styles is the concept of expressionism. According to Architecture411.com (2006), modern expressionism is characterized as a creative style which the artist produces their artwork by combining illustrations or objects with emotions. This is accomplished by using both factual and theoretical emphasis on color, consistency, unclear subject matter, deformation, abnormal strength, exaggeration and changed surrounding imagery. During the Modernistic movement, artists disposed of the old rules of perspective, color, and composition to figure out their own visions. Edvard Munch, a Norwegian, expressionist artist, is a unique figure in the history of modern art that formed and express his inner vision when it came to art. Munch was reared by his father who was a military doctor. Munchs childhood was filled with dramatic and tragic losses, including the death of his mother when he was five followed by the death of his elder and closest sister when he was 15; both died from tuberculosis (Hà ¸ifà ¸dt, 2006). These tragedies impacted his emotional and intellectual development. Munch studied engineering at a young age but later turned to art. Between 1892 and 1908, Munch spent much of his time in Paris and Berlin, where he became known for his printsetchings, lithographs, and woodcuts. (Pioch, 2002). Munchs work of art was modernistic. Munch was essentially subjective, expressing his personal emotions through daring color, unconventional compositions and deeply symbolic content. Because of the tragedies that Munch had to endure explains the harshness and negativity of much of Munchs work. Munchs work was the only way that he could express the pain and loss that he had suffered. Munch was a true expressionist. His art was a major impact of the expressionist movement, where artists sought to result in emotional responses. Munch conducted experiments with various painting procedures, paints, colors, and canvas. He regularly made basic paintings with a strong use of color as a representation of feelings. Munchs painting, The Scream, was one of Munchs most famous oil on canvas paintings and is a vital part of modern art. Many think that it has collected so much interest because it illustrates not only the strength of modernism, equally as a belief and as an art movement, but trouble and indifference of the modern world. (Dranitsin, 2010). The Scream is considered as a depiction of existential pain and isolation. The Scream represents the apogee of anxiety, the souls final breaking point (Fineman, 2005). The painting is Munchs personal expression on living and handling depression. Munch recreated an image when he was younger that had grabbed him while walking with two friends on afternoon. In the painting, there is an illustration of an agonized, tortured figure that stares directly out at the viewer, hands pressed to ears, with mouth open in awe standing. There have been several interpretations to this painting. The use of color has been used to describe the mood of the subject as well as contribute to a sense of chaos and disorder, which helps to support the expression of the figure. The reddish tinted sky caused the intensity of the scene with the contoured body of water and landscape. In the painting, the figure appears as if screaming. It is unknown whether the figure seen something dramatic or if this is a release of inner emotions. But, the way the mouth was open in an oval shape scream displays pain. The figure in the image is covering the ears which suggest that its not the person who is screaming but maybe an inner, silent scream coming from anxieties in life that frighteningly is heard by the one figure, while the other people in painting may be unable to hear anything. In addition, the scream from the figure may suggest that they are releasing the torment and frustration life can bring on people and this may symbolize an in ner scream. In conclusion, modernism consists of the latest styles and attitudes, also new ideas and practices. Modernism can be seen as an overall open-minded style of thoughts, which make individuals progress and change the environment with the aid of scientific knowledge and most up-to-date technologies. The concept of formalism during the Modern Era deliberately calls attention to the natural flatness of the canvas in an artists work. Artists have exercised a uniquely modern trend, in which the viewer is not intended to appreciate the interpretation of anything, but the act of the painting itself. The many artistic styles and movements all reflect the idea of modernity by being of their own time, dealing with contemporary images or issues, and continuing to create new methods of expression through the varied use of art. Even though modernism had almost become an outdated form of expression, it did not die out, but instead made the way for Postmodernism which was in many respects, a revision of modernist ideas. Edvard Munchs, one of the most prolific, innovative and influential figures in modern art, captured the feeling of the moment instead of the sights in his famous work The Scream. The painting displayed a glimpse of what Munch was really like inside. The painting reflected the idea of modernism and expressionism in a way that it is known what and how the artist was feeling at the time, because it illustrates nothing but human emotion. Lastly, the painting created multiple meanings nevertheless conveys a universal emotion that is recognized and experienced by all.

Future of Policing Essay -- Police Crime Criminal Essays

Future of Policing   Ã‚  Ã‚  Ã‚  Ã‚  The future of policing is fairly clear in what direction it is heading. It has been slowly reforming to meet the needs of the people, reduce crime, and make policing more efficient. Some of the reforms that will probably take place in the future include, better educated police officers and police managers, consolidation of police departments to save on money and resources, upgraded technology, race and gender equality, better testing techniques to recruit and promote within the department, and improved proactive planning techniques. One of these proactive tools that will surely become more widely used and implemented better is community policing. It has been evolving since its first introduction into the police world and will see more reforms in the future. Compstat should also become more widely used by almost all police departments to make those in charge more accountable and for improved crime mapping.   Ã‚  Ã‚  Ã‚  Ã‚  Current economic and political trends will affect how, and if, certain reforms take place. Some trends like the increased costs for medical services will affect officer’s salaries and benefits, while the growth of inexpensive technology with instant communication through cell phones and personal computers will improve response time and distribution of information quickly and effectively. Changes population demographics, with the increase in the cultural and ethic diversity of the population will create more of need for career equality. This will also be pushed forward by the immigration of more highly educated professionals from third world countries. Increased multinational organized crime activity will create a bigger need for better communication between countries and joint efforts to stop it. Increased concerns with crimes committed by violent juveniles and individuals with modern weapons, terrorism and threats against our infrastructure will also shape the way policing reforms to solve these increased threats. Because of greater concern with terrorism, more resources will be allocated to homeland security. These are resources that could have helped domestic crimes and police management and will have to compensate for. Even smart credit cards, DNA identification and global positioning systems will all help shape the new policing model.   Ã‚  Ã‚  Ã‚  Ã‚  One of the main problems facing most police departments is using cost-eff... ...epend on them to find the individual or to crack down on the group. A great example of this is in Israel, with fighting militant groups like Hamas. Groups like this receive funds from other countries all around the world that support terrorism. An international police force could more easily gather information on the group and also serve as a barrier between the Israelis and Palestinians. This organization would be much like the United Nations, but instead of politics and an army it would be a world police force that could actually go in and arrest individuals and put them on trial in front of the world.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, the future of policing seems to already be headed in a good direction, focusing on improved communication between departments and with the public. The strong emphasis on community policing will help people feel more comfortable with the police and not as their own society. Some reforms need to be more focused on though, like the international police force, because of recent events like September 11th. Overall policing will seem to remain the same because the transition will be slow and gradually take effect, but it will always be improving in any way that it can.

Snap Fitness

Snap Fitness ACC/566 July 16, 2012 David Kochevar Snap Fitness Executive Summary Owning a business is a dream for many people and one way to obtain that dream is to take advantage of a franchise opportunity. Work-out centers are a rapidly growing business. â€Å"Economically, the health club industry has proven to be recession-proof, averaging an 8% annual growth rate since the early 1990’s across all health clubs and gyms†(Snap Fitness, 2012). The following paper will reflect information concerning owning a fitness center and benefits to an individual who seeks to own a business in this industry.Individuals across the country who want to be fit often join fitness centers and most people want a no commitment month to month membership. Snap Fitness offers memberships such as this at a reasonable cost. The purpose of this paper is to describe Snap Fitness and identify cost-volume-profit analysis as well as break even analysis. Snap Fitness estimates each location will hav e $4,000 expense for fixed operating expenses and $2000 to lease equipment. In order for an individual looking to own a franchise such as Snap Fitness, in order to make a profit the business may only need 300 members.The paper will provide an estimate of variable costs, monthly sales in dollars and members will be identified to determine what is needed to achieve a target net income of $10,000 for the month. Five examples of variable costs for a fitness center will be identified and discussed. Lastly, the paper will discuss summarized information concerning purchasing a franchise and will conclude with a decision whether purchasing a fitness franchise is a wise decision or not. CVP AnalysisCVP (Cost Value Profit) Analysis allows an investor to determine if an investment is profitable and at what point the total revenues are equal to the total costs (Kimmel, Weygandt, & Kieso, 2009). CVP are very basic analysis that provide a very quick and easy to ready snap shot analysis. CVP Analy sis for Snap Fitness contemplates the connection between the volume of members of the fitness center, the monthly fee (no annual contract is needed), the variable costs encored, and the fixed costs. Snap Fitness will assess no sales mix as sales cannot be mixed when only one service is offered (Kimmel, Weygandt, & Kieso, 2009). Snap Fitness | |CVP Income Statement | |For the Month Ended June 30, 2012 | | |Total | |Sales (300 members X $26. 0 monthly fee) |$7,800 | |Variable costs |$1,800 | |Contribution margin |$6,000 | |Fixed costs (monthly operating expenses + equipment lease |$6,000 | |Net Income | $-0- |Variable costs Variable costs are the operating cost that varies in direct proportion to the quantity of units either sold are produced (Kimmel, Weygandt, & Kieso, 2009). For the variable cost analysis it was assumed that the only fixed costs are the estimated monthly operating expenses of $4,000 and the equipment lease of $2,000 per month. In order to Break-even the Net income r esult for the below equation would be zero if the expenses and sales are equal. The newspaper assessed that the break even would be meet if 300 members paid a monthly fee of $26. 0 each. The newspaper theory was used to complete the sales data, but this data point should be considered a soft number as it is based off of a newspaper assumption. Break-even analysis uses the formula of Sales = Variable costs + Fixed costs + Net income (Kimmel, Weygandt, & Kieso, 2009). |Sales = |Variable costs + |Fixed costs + |Net income + | |$7,800 = |$1,800 |$6,000 |$0 |Monthly Sales Snap Fitness is only able to be successful and profitable as a company if they set their monthly sales goals to achieve. The set monthly sales goals are crucially needed to be set to insure the company’s has the ability to barometer to gauge. This will allow the Snap Fitness to verify cash flow and meet all of the company’s financial obligations. Snap Fitness is also able to use the information to verify t he sales team is meeting their individual and team goals and performance levels.Snap fitness is required to meet $17, 800 in monthly sales to meet the target net income of $10,000. Income amount of $10,000 will insure Snap Fitness will be able to make a profit for the investors and cover costs. For the sales team to make $17,800 they will need to sign-up additional 685 new members. The required sales to meet the $10,000 goal the Target net income formula will need to be used. Required Sales = Variable Cost + Fixed Cost + Target Net Income $17,800 = $1,800 + $6,000 + $10,000 Variable Costs Examples Variable costs are costs that vary in total directly and proportionately with changes in the activity level. If the level increases 10%, total variable costs will increase 10%. If the level of activity decreases by 25%, variable costs will decrease 25%† (Kimmel, Weygandt, and Kieso, 2009, p. 914). Variable costs for this type of franchise will rise as members join. Utilities are vari able costs and will fluctuate based on the amount of activity at the gym. Salaries for staff will also be a variable cost.Personal trainers’ salaries will be different than a sales associate, for example. If the location offers health and wellness programs, a registered dietician will more than likely be employed at the location. A new gym will have less staff in the beginning as opposed to an established gym. As more members join, additional staff will be added to accommodate customers. Taxes and insurance will naturally fluctuate. Insurance is necessary to ensure the business has coverage in the event a customer is injured and to protect the building itself (damages, fire, accidents).As the equipment is consistently used, repairs or replacements will be necessary. These repairs or replacements are a variable cost and will more than likely increase as the business grows and more customers utilize the facility and equipment. In relation to variable costs, business owners will find having knowledge of marginal distribution will help evaluate business performance. Marginal distribution can be calculated as follows: Marginal contribution = Marginal contribution per unit * Number of units sold Marginal contribution per unit = Selling price – Unit variable cost The marginal contribution is the difference between total revenue and totals variable costs and explains how changes the operating profit as changing the number of units sold† (Busan and Dina, 2009, p. 103) . Franchise Opportunities The decision to start a business can sometimes be very difficult due to all of the work associated with planning and implementation. Franchises opportunities are the happy medium to business ownership. A franchise is when an individual or a group has established a right to market a company’s goods or services within a specific area. In a franchise opportunity a rand/ image has already been established for a company as well as products. The owner(s) is r equired to pay an initial fee to start the business while a percentage of the monthly sales have to be paid back to the company. For example anytime fitness, McDonalds, and Subway are all example of franchise operations. Establishing a fitness center has a minimum initial contribution of $80,000 however if the owner(s) are military veterans discounts will be offered. The initial covers equipment, demographics help, a secure surveillance system, customer tracking data, and a well together fitness plan and package.Snap Fitness also offers a financing program which helps with the initial investment cost. Once the agreement has been signed the franchisee is provided with all the benefits and perks. Training is also provided at the corporate headquarters and an advertising plan is in place to help attain new clients. The franchise fee is a set fee that does not increase with sales. Franchise’s make business ownership simplified because the leg work has been done already. However, the negatives are yes a percentage of the sales have to be sent to the franchisor.Understanding the benefits of franchises compared to small business ownership will help make decisions easier about which operation works best. Conclusion As we see franchising a fitness center is a very beneficial investment for individuals or groups looking to operate a business. As an investor it is important to have a concept as to which ownership and entity type works best for them. The breakdown of the variable cost and the break even analysis gives great insight in regards to how the business would need to operate on monthly bases.These key equations are imperative to business operation but it also helps predict future earnings as long as goals are achieved. A franchise opportunity has many perks with a limited amount of risk involved so understanding how things work is beneficial. Snap Fitness offers the ability to open a franchise with great support and package benefits throughout the whole pr ocess. Fitness and health is a great industry because American is trying to be more health conscience. References Anytime Fitness. (2012). Retrieved from http://www. anytimefitness. com/franchise-opportunitiesBusan, G. , & Dina, I. (2009). Using cost-volume-profit analysis in decision making. Annals Of The University Of Petrosani Economics, 9(3), 103-106. Kimmel, P. D. , Weygandt, J. J. , & Kieso, D. E. (2009). Accounting: tools for business decision making (3rd ed. ). Retrieved from The University of Phoenix eBook Collection database. Snap Fitness (2011) About Snap Fitness. Retrieved from Snap Fitness (2011). http://www. snapfitness. com/corporate/about Snapfitness. com (2012). Fitness Franchise Opportunity. Retrieved from http://www. snapfitness. com/corporate/franchise-opportunities

Illuminating the Illusion Essay

Jay Chiat, and expert in the advertising field, looked at advertising differently than those in the advertising business today. He launched the Energizer Bunny and Apple commercials. Not only that, he started a new age of advertising during the Super Bowl. Chiat was an amazing advertiser; however, he reached a point in 1997 where he desired to leave the marketing industry. He no longer agreed with the ideals of the advertising world. In Chiat’s essay, â€Å"Illusions are Forever,† he uncovers the true ideals of the marketing industry. His essay discusses how the lies in advertising â€Å"lie in the situations, values, beliefs, and cultural norms used to sell a message.†(212) Through this essay, Chiat uses strong, vivacious words to create an image of the true face of advertising. In the same manner, he includes examples and descriptions that embellish that image and grab the attention of the reader. Amidst all of this, Chiat composes his essay in a manner that allows for a clear, insightful message to come across. Chiat is indeed bitter of advertising, but that does not affect his message. He remains conversational throughout the course of the essay. The technique that Chiat uses throughout his writing is superb, and he does an excellent job of getting his message across. Chiat uses strong, vivid word choice throughout his essay to give his readers a precise image of the schemes used by today’s advertisers. Chiat’s words â€Å"unrelenting†(213) and â€Å"24-hour-a-day drumbeat†(213) allow his readers to imagine how advertisers are constantly hammering their ideas into the heads of the viewers. Words such as â€Å"robs us†(213) allow Chiat to make the point that advertisers rob Americans of their view of life, replacing it instead with an â€Å"illusion†. Chiat also uses â€Å"seductive†(214) to give his readers a further understanding of what advertisers are seeking. Chiat is using words such as â€Å"seductive†(214) to enlighten consumers to the idea that advertisers twist their lies in a fashion that is seemingly pleasing to the eyes but is still made up of lies. Chiat’s words are critical of advertisers and how they do not truly care about their consumer. Chiat, nonetheless, does not blind his reader to the essay’s purpose by getting lost in the emotional rhetoric. Chiat’s writing is filled with informative and detailed rhetorical modes that greatly add to the impact of his argument. Unlike many writers who seem to get lost in their descriptions of a topic, Chiat includes examples, definitions and descriptions while still shining light upon the advertising backdrop. One instance of this occurs when Chiat uses the example of the wedding ring from DeBaers, Chiat uses this example to help the readers visualize how the advertisers seek to infiltrate the minds of their consumers. Following this example, Chiat then defines â€Å"unmediated†(213) as â€Å"without media†(213). Chiat defines â€Å"unmediated†(213), a word that most take lightly, in an effort to give his readers a clear understanding of the strategies used by advertisers. A few paragraphs later, Chiat proceeds to describe internet advertising. Chiat gives a clear image to his readers on how internet advertisers drag adults in with their â€Å"authoritative-looking†(213) websites. Chiat’s placement of these examples, definitions and descriptions is excellent. He places them in positions that not only increase the flow of the writing but also pique the interests of his readers. Adding the rhetorical modes previously mentioned is very important for writers such as Chiat because there are points in writing where the pace of the writing dies down. Chiat places these modes in marvelous positions that keep up the pace of the article as it moves along. Along with descriptive words and examples, organization of ideas is also critical when writing an essay, and Chiat’s layout of paragraphs is very logical, and in turn deductive, in other words, the reasoning follows the thesis. Chiat opens up his essay with a bit of background on advertising in order to strengthen the thesis that follows. His thesis is clear and to the point. Because his thesis is mentioned in the beginning of the essay, and the reasoning behind his essay follows in each of the body paragraphs, Chiat’s essay follows this deductive style. Chiat then uses this combination to capture the reader’s attention and make them want to read more with each following paragraph. Chiat pulls the reader along not only with his strong words but also by arranging his ideas in a fashion that allows for a constant pace. In the same manner, each of the points that Chiat makes relates back to the thesis. The readers are not led up to an  apparent climax only to find another exposition; Chiat’s points are clear and flow beautifully. He includes good transitions that allow the writing to have the feel of a constant flow and not have abrupt stops in the middle of the writing where a change in direction occurs. Chiat has a great understanding of how to organize his thoughts, and he demonstrates that in his writing. Besides simply writing in a way that is pleasing to the eyes, Chiat also keeps a good tone throughout the course of the writing. This allows him to keep his readers from turning to other writings. The tone throughout his essay is bitter, but Chiat remains conversational at the same time. The descriptions of the different advertisers are definitely negative; Chiat makes it clear that he does not agree with advertisers. In the concluding paragraph of his essay, Chiat challenges us to find our own personal truth rather than the apparitional truth presented to us by advertisers. In a similar manner, Chiat says in his final paragraph that people should ignore the vision of life offered by advertisers. Amidst all of this negativity, Chiat’s writing maintains a conversational feel. Chiat involves his readers directly by asking them questions, having them imagine images, etc†¦ Chiat may have held a bitter tone over the course of the essay, and though in many cases writers using a bitter tone in their writing drive away their readers with their immense negativity, Chiat does not overpower his readers with his negative thoughts and descriptions. In fact, Chiat’s calm yet bitter tone allows his readers to better embrace his feelings. Chiat uses strong word choice and rhetorical modes, clear organization, and an inviting tone to strengthen his essay on the schemes behind advertising. These different components throughout his essay enable his readers to gain a broad understanding of Chiat’s different poins and the lies surrounding them every day. Chiat uses his great understanding of these different devices to uphold a steady pace and a smooth flow. Chiat’s â€Å"Illusions are Forever† is a well spoken essay. It captures the interests of its readers, it is very informative, and it is a very relaxed read for a negative view of advertising.